Enhancing MSME Competitiveness through Digital Marketing: A Collaborative Program between STIE IBS, JAMKRINDO, and PTPN I Regional 1

Santi Rimadias; Deni Wardani; Ossi Ferli; Erric Wijaya; Meta Andriani; Gita Fitri M Jowey; Naila Putri Nabawi

doi:10.55927/jpp.v5i1.1

Authors

Santi Rimadias STIE Indonesia Banking School
Deni Wardani STIE Indonesia Banking School
Ossi Ferli STIE Indonesia Banking School
Erric Wijaya STIE Indonesia Banking School
Meta Andriani STIE Indonesia Banking School
Gita Fitri M Jowey STIE Indonesia Banking School
Naila Putri Nabawi STIE Indonesia Banking School

DOI:

https://doi.org/10.55927/jpp.v5i1.1

Keywords:

Digital Marketing, MSME, Digital Literacy, Online Promotion

Abstract

This community service program aims to improve digital marketing capacity for MSMEs. STIE Indonesia Banking School (IBS), in collaboration with PT Jamkrindo and PTPN I Regional 1, conducted a two-day Digital Entrepreneurship Training for MSMEs in the Goalpara Tea Plantation and Gedeh Plantation areas, Sukabumi, as well as representatives of MSMEs in South Jakarta. Participants were MSMEs, including employees approaching retirement who wanted to improve their digital-based business capacity. The activity took place for two days, on August 8–9, 2025, at the Goalpara Plantation, Cisarua Village, Sukaraja District, Sukabumi Regency. The training focused on understanding digital marketing strategies, utilizing social media, and preparing promotional content for brand strengthening and market expansion. The implementation method included interactive lectures, practicing using digital platforms, and sharing sessions with successful MSMEs. The results of the activity showed an increase in participants' knowledge in understanding online consumer behavior, utilizing marketplaces, and digital marketing planning. Funding and facility support from PT Jamkrindo and PTPN I Regional 1 also strengthened the success of the program. This training makes a real contribution to improving digital literacy and marketing skills for MSMEs, and has the potential to drive sustainable local business growth.

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