Short Video Content and Live Selling Training in Digital Marketing on Social Media
DOI:
https://doi.org/10.55927/jpp.v5i2.17Keywords:
Training, Short Video Content, Live Selling, Digital Marketing, Social MediaAbstract
This community service activity aims to provide training in short video content and live selling in digital marketing on social media. The implementation and methods of this community service activity use a practical training method. Secondary data such as books, journal articles, and related sources are used to support the practical training method. The conclusion of the community service activities indicates that short video content and live selling training are strategic digital marketing programs on social media to increase business competitiveness in the digital economy era. These two strategies combine entertainment through short video content and shopping through live selling, now popularly known as shoppertainment. This training shifts the traditional marketing paradigm into a more interactive one. The key to success lies not in expensive equipment, but in content creativity, authentic interactions, and consistent execution on social media.
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