Enhancing the Competitiveness of Kedurus MSMEs through Sustainable Market Practices Based on SDGs

Mar’a Elthaf Ilahiyah; Dian Ratnasari Yahya; Mochamad Jamil; Krisna Damayanti

doi:10.55927/jpp.v5i1.5

Authors

Mar’a Elthaf Ilahiyah Sekolah Tinggi Ilmu Ekonomi Indonesia
Dian Ratnasari Yahya Sekolah Tinggi Ilmu Ekonomi Indonesia
Mochamad Jamil Sekolah Tinggi Ilmu Ekonomi Indonesia
Krisna Damayanti Sekolah Tinggi Ilmu Ekonomi Indonesia

DOI:

https://doi.org/10.55927/jpp.v5i1.5

Keywords:

MSMEs, SDGs, Sustainable Market, Community Engagement, Digital Marketing

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local economic development; however, their sustainability remains a key challenge. This community engagement program aims to strengthen MSMEs in RW 8 Kedurus, Surabaya, through the implementation of Sustainable Development Goals (SDGs)-based market strategies. The program focuses on enhancing environmental awareness, improving digital marketing capabilities, and strengthening financial management practices. Methods include training, mentoring, and practical assistance tailored to local needs. The results indicate increased understanding of sustainable business practices, improved product competitiveness, and better financial record-keeping among MSME participants. This initiative contributes to building an inclusive and sustainable local market ecosystem while supporting the achievement of SDGs at the community level.

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