Empowering MSMEs through Digital Marketing and Product Packaging Training: A Community Service Program in Kedurus, Surabaya
DOI:
https://doi.org/10.55927/jpp.v5i1.6Keywords:
Digital Marketing, Packaging, MSMEs, Community Service, Business DevelopmentAbstract
This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) through digital marketing and product packaging training. The program was conducted in RW 08 Kedurus Village, Karang Pilang District, Surabaya, involving 24 MSME participants. The methods included problem identification using SWOT analysis, training sessions, mentoring, and evaluation. The results indicate that prior to the program, many MSMEs had limited knowledge of digital marketing and packaging strategies. After the intervention, participants demonstrated improved understanding and practical skills, including the ability to create social media business accounts and develop more attractive product packaging. The program contributed to increasing participants’ awareness of the importance of digital transformation in business development.
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